About Me

Contact me

About Me

Contact me

Tourism Authority of Thailand

Project type

Sustainability

Role

UX Researcher

Tools

Figma

Team

Researcher

Who We Are?

We are a team working with the Tourism Authority of Thailand (TAT) a government organization that promotes tourism both within Thailand and globally. TAT has been around since 1960, and their focus is not just to attract tourists, but to build meaningful travel experiences that protect nature, support local communities, and keep Thailand’s rich culture alive. Our project was built with the same goals in mind.

Project Timeline (future)

Duration: 0–12 months (Phase 1)

Long-Term Goal: 1–5 years rollout and scale-up across other provinces

Background & Vision

Tourism is one of Thailand’s strongest industries, but it’s also facing serious challenges. From environmental damage to overtourism and rising living costs for locals, we needed a fresh and practical idea to make tourism more sustainable — especially in high-traffic places like Phuket.

That’s where the idea for the Eco-tourism Passport came in.

Our vision was clear:

“To create a sustainable tourism ecosystem in Thailand that empowers local communities, protects the environment, and preserves cultural heritage.”

Then we minimaize the the target user on backpackers
(aged 18–35) because:

Then we minimaize the the target user on backpackers
(aged 18–35) because:

What is it?

It’s a physical booklet tourists carry with them. Every time they join a sustainability activity (like a beach cleanup or eco-friendly snorkel tour), they get a stamp in their passport.

Why it works?

Tangible Souvenir: Something real to take home, not just a memory on a phone.

Emotional Value: Every stamp = a story, a moment of impact.

Motivation: Collect stamps, unlock discounts, and feel proud about helping the planet and the people.

Tangible Souvenir: Something real to take home, not just a memory on a phone.

Emotional Value: Every stamp = a story, a moment of impact.

Motivation: Collect stamps, unlock discounts, and feel proud about helping the planet and the people.

What’s Inside?

Voluntary Activity List

Stamp Collection Pages

Partner Listings (local business)

Voluntary Activity List

Stamp Collection Pages

Partner Listings (local business)

Results & Impact (Expected)

While we’re still in early stages, our goals include:

Higher engagement in eco-activities
More tourists supporting local businesses
Positive feedback and repeat participation
Greater awareness of sustainable travel

While we’re still in early stages, our goals include:

Higher engagement in eco-activities
More tourists supporting local businesses
Positive feedback and repeat participation
Greater awareness of sustainable travel

Final Thoughts

While we’re still in early stages, our goals include:

We approached this project step-by-step as a team, always asking:

“How can we make tourism better for Thailand, and more meaningful for travelers?”

From brainstorming and design, to partnerships and promotion — we kept things simple, smart, and human. The Eco-tourism Passport is more than a product. It’s a movement.

While we’re still in early stages, our goals include:

We approached this project step-by-step as a team, always asking:

“How can we make tourism better for Thailand, and more meaningful for travelers?”

From brainstorming and design, to partnerships and promotion — we kept things simple, smart, and human. The Eco-tourism Passport is more than a product. It’s a movement.